Amazon Bedrock & AgentCore
1. Introducing Amazon Bedrock
Amazon Bedrock delivers a comprehensive platform to build, deploy, and scale Generative AI applications.
Strengths: fully managed infrastructure, access to leading models, and AWS-grade security.

Core capabilities:
- Choose the best model: Aggregate models from multiple providers.
- Optimize for cost, latency, and accuracy: Balance budget and performance.
- Securely customize with your data: Tailor models with enterprise data.
- Apply safety and responsible AI checks: Enforce responsible AI guardrails.
- Deploy and operate agents: Run AI agents on top of Bedrock.
+-------------------+ +-------------------+ +-------------------+
| Model Selection |-->| Optimization |-->| Customization |
+-------------------+ +-------------------+ +-------------------+
|
v
+-------------------+ +-------------------+
| Responsible AI |-->| Agent Deployment |
+-------------------+ +-------------------+
2. Broadest Model Selection
Bedrock unifies a wide portfolio of fully managed models from top AI companies:

- AI21 Labs: JAMBA - efficient processing, long-context reasoning.
- Amazon: NOVA - frontier intelligence with standout performance.
- Anthropic: Claude - strong at reasoning and code generation.
- Cohere: Command R - multilingual, search, and retrieval focus.
- Meta: LLaMA - image and language reasoning.
- Mistral, Kestrel: expert-grade models.
- Stability AI: Stable Diffusion - image generation.
- TwelveLabs: video AI (Marengo, Pegasus).
- Writer: personalized enterprise writing.
- Luma: high-quality video AI.
- Poolside (coming soon): enterprise-scale software engineering AI.
-> Bedrock operates as a fully managed model marketplace within the AWS ecosystem.
[ AI21 ] [ Amazon ] [ Anthropic ] [ Cohere ]
[ Meta ] [ Mistral ] [ Stability ] [ TwelveLabs ]
[ Writer ] [ Luma ] [ Poolside ] [ Kestrel ]
3. Amazon Bedrock AgentCore
AgentCore is the foundational service for deploying AI agents securely and at scale.

Core capabilities:
- Deploy securely at scale: Launch on AWS cloud infrastructure.
- Enhance with tools and memory: Connect to APIs, databases, external tools, and add memory.
- Monitor: Observe and manage agents in production environments.
+-------------------+ +-------------------+ +-------------------+
| Deployment | ----> | Tools + Memory | ----> | Monitoring |
| Secure & Scalable | | Integration | | Observability |
+-------------------+ +-------------------+ +-------------------+
4. Strategic Meaning
- Bedrock = neutral AI infrastructure with diverse models and no vendor lock-in.
- AgentCore = the operating layer for enterprise-scale AI agents.
- Helps companies move from POC -> production quickly and safely.
-> A critical milestone for Vietnam and the region to adopt enterprise-grade AI agents instead of stopping at experiments.
5. Key Insights for the Notion materials
- Bedrock = model and tooling hub for applied AI development.
- AgentCore = runtime OS for AI agents at large scale.
- Establishes an AWS AI ecosystem that serves both startups and enterprises.